In updated business figures for the month of May 2012, WWE noted that the WWE WrestleMania 28 DVD shipped 175,000 units, which is up from the 160,000 units that the WWE WrestleMania 27 DVD done in May 2011. There were 403,000 DVD units shipped for the month, up 49% from the previous year.

WWE noted that their official website drew 12.5 million unique visitors, down 9% from the 13.7 million unique visitors in 2011, while their official online store WWEShop.com averaged 645 orders per day, down 23% from 2011.

Meanwhile, the average house show attendance for North American events was down 3% from the previous year.