WWE have released their business numbers for the month of December 2011, with the company noting that their official website at WWE.com drew 11.6 million unique visitors worldwide, down 11% from the 13.1 million unique visitors worldwide in 2010. Meanwhile WWE’s official online store WWEShop.com averaged 1,903 orders per day for the month of December, which is down 9% from the 2,097 per day average in 2010.

292,000 DVD units were shipped. Highest units shipped for 2011 included Wrestlemania 27 (236,000), Best of WCW Monday Nitro (142,000), “Stone Cold” Steve Austin DVD (121,000), History of Wrestlemania (120,000), Randy Orton DVD (113,000) and DX DVD (110,000).