All Elite Wrestling President Tony Khan took part in the post-AEW All In press conference on Sunday and discussed several topics, including the creative process in the company.

Khan said that there are around 27 people involved, comparing it to a football team and their coaches and while it is a lot of people contributing ideas and putting something in, at the end of the day, he is the one that has to decide and that half of those ideas end up not being used.

Khan put over some of the names involved in the creative process, including Jennifer Pepperman’s work with Mercedes Moné, and described how RJ City got involved in the process by knowing the All About Eve references in the storyline between “Timeless” Toni Storm and Mariah May.

Khan also put over names including Jimmy Jacobs, Christopher Daniels, Pat Buck, Sonjay Dutt, Jerry Lynn and Sarah Stock.

The post-show is available in full at this link.