All Elite Wrestling star Sting, under his real name, applied to trademark the image of his iconic facepaint on March 20th with the United States Patent and Trademark Office (USPTO), with the filing made through Michael Dockins who has helped independent wrestling talents and AEW stars to secure their trademarks.

The filing for the trademark notes that it is for the following, “G & S: Hats; Shirts; Socks; Sweatshirts; Bandanas; Hooded sweatshirts”, “G & S: Action figure toys; Action figures; Action figures and accessories therefor; Toy action figures”, “G & S: Energy drinks; Energy drinks containing caffeine; Energy drinks enhanced with vitamins, minerals, or nutrients; Non-alcoholic drinks, namely, energy shots”, as well as “G & S: Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a professional wrestling and sports entertainment personality; Entertainment services, namely, personal appearances by a professional wrestling and sports entertainment personality; Entertainment services, namely, televised appearances by a professional wrestling and sports entertainment personality; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestler and sports entertainer in the field of professional wrestling and sports entertainment for entertainment purposes.”