In an interview with Variety, WWE’s Chief Brand Officer Stephanie McMahon commented on WWE’s decision to change their logo noting, “The new logo is a representation of the evolution of the WWE brand, everything from the hard edges and the sleek coloring expresses a contemporary feel and demonstrates we’re always looking ahead.”

Stephanie also noted that the company didn’t originally plan on having the WWE Network logo represent the entire company, however they had a wonderful response to it in January and it represented everything WWE wanted to say to the marketplace, so they went with it.

The interview is available in full at this link.