Former Marvel writer Rob Fee, who was hired by WWE in September 2022 as their Director of Long-Term Creative revealed on his Twitter account that his new role will now see him as the Director of Character Development.

Fee is said to have played a very pivotal role in the development of the White Rabbit campaign that led up to Bray Wyatt’s return at the 2022 WWE Extreme Rules event, and once pitched a movie based on “The Fiend” character.