WWE Chairman and CEO Vince McMahon recently made the decision to move the company away from being a PG product, as WWE management are fully aware of how out of touch the product is with teenagers and this is why the changes are being made, according to a report from Dave Meltzer of The Wrestling Observer.

The report notes that WWE are well aware that they will have to compete with All Elite Wrestling for the teenage audience, so they felt that this is a direction that they had to go in immediately and now and this is why changes are starting to happen instead of waiting around to see what type of product AEW will put out in October.

The verbiage of Corey Graves yelling “holy s***”, the segment with Mike Kanellis and Maria Kanellis and Kofi Kingston “flipping the bird” at Samoa Joe are only the start of these changes per the report.