The preliminary buyrate estimate for the WWE Hell in a Cell pay-per-view, which was headlined by CM Punk vs. Ryback drew 200,000 buys, which accounts for buyrates for the event through and up to October 31st, 2012.

The breakdown of the figures has the show doing 152,000 buys domestically for 76% of the share and 48,000 buys internationally for 24% of the share, however the total is scheduled to increase as more international buys are accounted for. The 2010 edition of the pay-per-view drew 210,000 buys, while the 2011 edition drew 182,000, so the increase in the buyrates is bound to please WWE officials.