In a recent interview with Andrew Marchand and John Ourand of the Marchand & Ourand Sports Media Podcast, WWE CEO Nick Khan discussed several topics, including whether the WWE would consider a possible upcharge for their Premium Live Events in a model similar to that of ESPN and the UFC.
“We’re open to conversations. If NBCU came to us and said, we’ll take you from where you’re at now to five times for Peacock, but we need to charge an upcharge, we’d have to take a hard look at that, most importantly, we don’t want to price out our fans.
If you look at the pricing of WrestleMania, the floor seats are the highest-priced floor seats we’ve ever hard, they sold out in a second. For folks that don’t have that disposable income, our upper deck, we kept those at $25, could we increase it to $30 or $35 sure, but what does that actually do revenue wise, it’s small ones and twos, we like it at $25 for the upper deck, we like the price point for ringside, and both nights sold out.”
The full interview is available at this link.