In a recent interview with Chris Van Vliet as part of the INSIGHT With Chris Van Vliet podcast, TNA Wrestling star Joe Hendry discussed several topics, including his theme song being so catchy, the theme song going viral and much more.

Highlights of the interview are below:

On his theme song being so catchy: “Well, I reverse-engineered it from what I wanted to happen. So for me, professional wrestling is all about crowd interaction. So throughout the song, you’ll notice we literally show and tell what we want the audience to do. So ‘Say his name and he appears…’ and you will see the two claps. Whichever version of the song I’ve had, there’s always been a visual of the two hand claps. Then I literally tell the audience to wave their hands from side to side. It comes from how I heard Queen talk about how they structured We Will Rock You and how they found the perfect BPM for how they wanted people to stomp and clap. And then I looked at the BPM they used for the slower moments and I went for 120 BPM for the faster bit which is the kind of hypnotic pop timing.”

On the song going viral: “So I think that professional wrestling and entertainment is all about timing. So there are certain things that I’ve done that would be good ideas in isolation but if the wave is coming at the right time and then you deploy the idea, that’s when things explode. So I’ll give you an example. The billboard that I just appeared on [in Glasgow], that’s an idea I’ve had for months and months and wanted to do but just never had the right moment. I thought, well, you know, tens of thousands of wrestling fans are going to be in my home country on a certain day at a certain time, maybe that’s the time to deploy the idea. So I kind of take the same approach with everything and I take my approach to wrestling like that. So with the song, a lot of people were telling me to upload it to Spotify and release it officially and I knew I was going to do it. But it was when I noticed on TikTok that if anyone made a TikTok with the song, it was getting hundreds of thousands of hits. I thought now might be the time. So I decided to upload it, I did that and then I started to think actually, how many units do you need to sell for it to chart? And then as with many things I do in life, I watched a YouTube video on how to do it, honestly, YouTube is such a phenomenal education for anything. So there was a video about these guys who got sponsorship money from Saints Row and they were told to make something to promote the video game in a YouTube video and they were like, Let’s make a song about Saints Row and get it in the charts. And they unveiled the units it takes, they unveiled the process you have to go through and I didn’t do the exact strategy, but I took elements of that. The funny thing is the charts run from Friday to Thursday, but I didn’t know that. I just thought well, I’ll release it on Monday. So this all kicked off, this is where the luck came in, this all kicked off because there was no release competition on the Monday because all artists released on the Friday. So in Monday’s iTunes charts, we were like, I looked at my phone, I was like, oh my God, number 20 in the iTunes charts, that’s crazy! Then I tweeted that out and everyone’s like, he’s number 20. Let’s push him up. Then it went to 1 in the UK on iTunes, 6 in the US, 1 in Malta, and 3 in Ireland, it was wild. Then it really caught fire and then we hit the media trail, and then it started to actually do pretty well.”

The full interview is available at this link.