WWE Hall Of Famer Jerry “The King” Lawler, who has noted that he has never had alcohol in his life, has given the go ahead for Meddlesome Brewing in Memphis, Tennessee to use his name for their lager, according to a report from The Memphis Flyer.

Speaking on the agreement, Lawler had the following to say, “A while back I was contacted by someone from the brewery who explained to me they make beers with names that are familiar with Memphis. One was 201 Hoplar and they had the idea to do a Jerry ‘The King’ Lager. I thought it sounded fun, so I gave them the go ahead to use my name.”