All Elite Wrestling star Jay Lethal applied to trademark the term “Black Machismo” on May 11th with the United States Patent and Trademark Office (USPTO).

The filing for the trademark notes that it is for the following, “G & S: Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a professional wrestlers and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Providing wrestling news and information via a global computer network; Providing online interviews featuring professional wrestling and sports entertainers in the field of professional wrestling and sports entertainment for entertainment purposes.”