IMPACT Wrestling are scheduled to re-brand under the Global Force Wrestling banner going forward, according to a report from The Tennessean, with Jeff Jarrett explaining to the newspaper that “we’re a global brand, we have partnerships in Mexico, Japan and other places. Collectively coming together, we’ve combined forces and basically the re-brand final touches happen at Slammiversary”.
Ed Nordholm noted in the article that the decision to change the name was due in part to all the bad publicity that the TNA Wrestling/IMPACT Wrestling name garnered in recent years, as well as potential marketing partners being down on the “TNA” initials due to the obvious double entendre involved. Nordholm noted that the plan going forward is to export GFW content to different international broadcast partners and work with those partners to create localized wrestling content with talents native to that area, while also using the Fight Network’s App as a hub for all of that content online.