In an interview with GQ, actor Freddie Prinze Jr discussed his time as part of the WWE creative team and how the creative process works.

Highlights of the interview are below:

On planning out the show: “Our writers would sit down and anyone had the right to pitch anything, if it was ridiculous, it would get shut down really, really hard. At that point, you learn to start smaller and build your way up or you will just stop pitching and be out of the company in 3 or 4 months, but say we want to give Kevin Owens a run at the Championship and have him go over at WrestleMania, we would plan for that moment and then work backwards on how to get there, how he’s going to get under his opponent’s skin, how he is going to earn or hustle his way into a title shot, what the matches will be leading up to the final moment, what type of interactions there will be. The agents figure out what will happen in the matches, the writers have nothing to do with the actual matches, so as we build that story up, I would write segments out in advance, like, full-out dialogue. Not everyone would do that, but I would really try to paint a full picture, because what I was pitching was weird stuff, even for wrestling, so we would go through that process and then we would get to pitch it to the boss. There are not many corporations you get access to your boss on a daily basis and not just your boss, but the boss of bosses. We would pitch him our ideas and he would tell us right in the room whether to go back to the drawing board or to run it.”

On how ideas make it to television: “Once you get to television, it becomes a different pitch process. Now the script is more complete, we’re told how much time we have for specific matches and the time for segments. Now, it’s almost like round-robin where everyone is in the room and has a say, the writers, the agents, the people behind the cameras, everyone gets their words in there and Vince considers what everyone is saying and gives the final yay or nay. Once he says yes, then the writers need to hustle to link up with the wrestlers. I would always e-mail at least a rough draft to the wrestlers early and say, you know, a lot of this stuff is probably going to change, but it’s live TV. If it’s a backstage segment, I’d be directing and producing it, if it’s in the ring, you go in this secret room called Gorilla where Vince sits with all the monitors, watching them like a hawk. You sit right next to him and you’re talking the camera trucks through what is going to happen. If you’re lucky enough to have had time, you’ve already rehearsed it, but usually you’re telling them, okay, we’re gonna interrupt him here and now Kevin Owens is gonna come out and he’ll say his piece, you’re basically making sure everything is going off without a hitch as best you can and the wrestlers either sink or swim, it actually has very little to do with me at that point, it’s their job to get over, then afterwards your wrestler comes up to you and looks at you like a puppy dog, even though they’re 6 foot 10 and outweigh you by 200 and say, did I do a good job and it makes you feel very strange and weird, but that’s basically from script to show right there.”

On the WWE being Vince’s toy box: “Oh, Vince is like a kid who just opened his toy box, I don’t mean that in a crappy way, but these are his toys and this is his toy box and he takes great care over them, he has certain ones that are more special than others at certain times and you can see that on television, but that is his right, it is his toy box, so when the wrestlers swim, he’ll give you the nod and a that was good, a couple of times you’ll even get a God damn and that’s when you know it was real good, or he’ll let you know, that didn’t work, I did not like a word of that, that is not what I told him to say, what the hell is going on. I was in a position where I could take a lot of bullets, so I would always take bullets for my guys and say, I told him to do that, I wrote it, I’m sorry, it won’t happen again and he’d be like, you’re damn right you won’t. You take that and it sucks and then you go off and you work for the next week.”

The interview is available in full at this link.