ESPN’s financial expert Michele Steele posted an update to her Twitter account earlier today in which she noted that current WWE Monday Night RAW superstar, John Cena, was worth a staggering $106 million in retail value in 2010, according to the company.

Those who are currently watching the product looking at Kane to get Cena to “embrace the hate” need to realise that it would be a huge risk from the WWE to even consider making Cena go heel, as he is far too valuable to the company’s bottom line to even consider that option.