All Elite Wrestling applied to trademark the term “The Firm” on September 16th with the United States Patent and Trademark Office (USPTO).

The filing for the trademark notes that it is for the following, “G & S: Bandanas; Beanies; Hats; Shirts; Sweatshirts; T-shirts; Tank tops”, as well as “G & S: Entertainment services, namely, live appearances by a group or individual wrestlers; Entertainment services, namely, televised appearances by a group or individual wrestlers; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment in the nature of wrestling contests.”