In an interview with Deadline.com, MLB Advanced Media CEO Bob Bowman discussed the upcoming WWE Network launch, the importance of the WWE Network to their company as they will be handling the infrastructure for the WWE Network and much more.

“Economically, it’s one of our largest clients for sure. In that sense, it’s incredibly important, but what’s more important than dollars is this is the most vertically integrated brand in America. WWE Network and Vince McMahon control everything soup to nuts, from the idea in his head to how it appears on every screen around the world and he just demonstrated at CES that he’s going to try and change what the economic rules are. He’s in an ideal situation to do that, that’s why a lot of the content players are going to watch this very carefully. As we’ve learned with music, a montly subscription might be better than pay-per-view. It will ultimately be on every device and operating system that’s imaginable, so the ability to take your content live and on-demand to every corner of the globe 24/7 is pretty appealing for a content publisher.”

The interview is available in full at this link.