In an update on the WWE and Tapout partnership, a report from PWInsider.com notes that there are plans for the company to make a big investment into the Tapout brand and that the investment is not to just refocus the clothing line, but to bring the entire brand name forward as a fitness brand in the years to come.
The report notes that WWE have plans as part of the partnership to open Tapout Fitness Centers all over the United States with locations in Brooklyn, Las Vegas, Portland, Phoenix, Los Angeles, Oakland, Houston and Oakland (New Jersey), as well as others and that part of their strategy is to integrate talents, so that they are appearing and taking part in the Tapout Fitness Centers in the markets that they live in, meaning that “Superstar A” could appear, teach or take part at the Center in “Location B”.