Spike TV held its uprfront presentation yesterday with Spike President Kevin Kay making it clear during the presentation that the network plan to move away from its previous target demographic of young males and want to become more female friendly also.

The Hollywood Reporter notes that the network has changed its logo and are making a concerted effort to appeal to both men and women and that the network have also signed a deal with The Rock’s $7 Bucks Productions company which he co-owns with his ex-wife Dany Garcia to produce programming from live events, specials, sports and initiatives surrounding troops and veterans with a goal of tapping into humanity, touching lives and inspiring and entertaining the audience.

More details are available at this link.