WWE have released business numbers for the month of October 2012, with DVD shipments as of October 31st including WrestleMania 28 (230,000), The Rock DVD (150,000), The Undertaker DVD (112,000), CM Punk DVD (105,000) and Royal Rumble 2012 (89,000). The company noted that 165,000 DVD units were shipped in the month of October, 64% of which was attributed to CM Punk’s new DVD, however the number of DVD units sold is down 38% from last year.
The company’s website averaged 11.5 million unique visitors, down 10% from last year, however orders on the company website averaged 903 orders per day, up 27% from 2011.
Meanwhile, the average house show attendance in North America rose by 155 people this year at 4,762, which was up from the average of 4,607 in 2011.